Evolution in Tencent’s Game Marketing Model under the Adolescent Model: Case Study of Arena of Valor

China is the most promising game market in world. However, with development of industry, Chinese facing a severe problem - addiction to games among youth group. The issue has become that cannot be ignored society. How operators should actively respond national policy and simultaneously cope social resistance first needs solved. Based on above background, this study selects typical case China’s market-Wang’s Glory-for multi-dimensional analysis. This argues introducing mode greatly standardized minors’ play modes habits. With launch model, indirect problems such as buying selling accounts influx many target customers into overseas have arisen.